Brigham Health Magazine
We partnered with Brigham and Women’s Hospital, a major Harvard Medical School teaching affiliate, to revamp and relaunch its flagship magazine and establish a dynamic digital presence, aiming to deepen engagement with donors and reach younger philanthropists. Recognizing that the publication hadn't been updated since 2003 and its content was increasingly research-heavy, we used extensive research to guide the redesign, resulting in a new online and print magazine that successfully showcases advances in patient care, research, and community health while reinforcing the hospital’s leadership as a research powerhouse.
The mobile-friendly online Brigham Health magazine offers expanded content, photo galleries, and Web Extra videos. Readers can engage with the publication by commenting and sharing stories on social channels, receiving email updates, taking surveys, and accessing and reading past issues.
Awards and Recognition
Brigham Health magazine earned us Gold Awards at the Connecticut Art Directors Club Awards Show in 2018 and 2019. And a CADC Silver Award in 2021. The February 2022 issue won a Gold award from the AAMC's Group on Institutional Advancement. Also featured online in The Best Medical Print Designs by DesignRush.
Created while at Taylor Design.