Ideal Fish
Ideal Fish, a land-based aquaculture company in Waterbury, CT, came to us with a name and business plan — but no logo or clear way to express their brand. Not knowing much about the fish world, we dove in (pun intended) to learn everything we could about their process, customers, and innovative facilities. From there, we built a complete brand identity system — including a logo, website, collateral, presentation templates, and packaging — all on a fast-moving sales timeline.
The Ideal Fish brand style is inspired by French bistro blackboards, fishmonger signage, and 19th century product labels.
Business cards
Sales materials
Ideal Fish Smoked Fish Packaging
Delivery truck graphics
Promotional inserts for consumers
This project was completed while art directing at Taylor Design.