Yale University Foundations of Data Science
In 2022, the Yale Institute for Foundations of Data Science (FDS) was established. By 2023, it moved into a tailored space in Kline Tower on campus, becoming a central hub for Data Science research. We were enlisted to create a distinctive brand for FDS, including a logo, communication materials, and a website, distinguishing it from rival programs at Berkeley, Columbia, MIT, and elsewhere. This initiative bolstered FDS's prominence in the field while aligning it clearly with Yale’s brand identity.
The new identity for Yale FDS draws inspiration from the iconic Kline Tower on Yale’s campus, home to the Yale FDS Institute. The building’s distinctive window pattern is reimagined in the logo to suggest data, analysis, and visualization — a nod to the institute’s focus on research and insight.
Created while at Taylor Design.